M Public Relations is a boutique PR and marketing agency based in Santa Rosa Beach, a beautiful coastal stretch in Northwest Florida beloved for its sugar-white sand beaches and stunning blue-green water. M Public Relations’ services include public relations, marketing, branding & image consulting, social media, event planning, and more. We pride ourselves in working with clients we believe in, developing and executing proven strategies that create buzz and increased brand awareness, and sourcing the best
creative talent around - from award-winning graphic and web designers to internationally renowned photographers and videographers.
M Public Relations was founded by Florida native Madra McDonald in 2008, born out of a desire to share her savvy and thoughtful approach to PR with the area’s growing number of startups and lifestyle brands.
At M Public Relations, we believe the best branding strategy is a blend of both traditional and new media. Our services include:
Branding & Image Consulting
Photo Shoot Production
From local to national coverage, M Public Relations has garnered editorial coverage for it's clients in a range of media outlets. These press clips are only a few highlights.
I've worked with Madra on a number of shoots, and can attest that she is the consummate professional. She always goes the extra mile to make sure everything runs smoothly -- from finding the perfect prop to making everyone comfortable on set. Her knowledge, resourcefulness, and positive attitude make her a joy to work with.
Robbie Caponetto Staff Photographer, Southern Living
Madra has a talent for connecting like-minded, creative, awesome people. The relationships I've formed through Madra extend beyond on-going work relationships into friendships. I'm really stoked to have someone like Madra on my team!
Sean Murphy Photographer, Sean Murphy Photography
M Public Relations is the most effective and reliable team of marketing professionals that I've ever worked with, and I've worked with many over the years. When it's about my company's image, branding or marketing efforts, M Public Relations is the first phone call I make.
Mike Ragsdale Founder, 30A.com
Journalists work with a lot of PR firms. Some good, some not so good. M Public Relations is definitely in the “good” column. They respond in a timely fashion when I need a fact checked, a photo provided or a source wrangled. When they send me a pitch I know it is tailored to me, and not sent to 35 competing publications at the same time. They’re consummate professionals who are loads of fun to worth with, as are their clients.
Margaret Littman Contributing Editor, Entrepreneur Magazine
Madra McDonald is a rock star. She knows that public relations is more than pitching -- it's about developing relationships. I always look forward to hearing news about her clients, and know that I can go to her any time with questions and she will respond to them promptly and with helpful information. Madra is an excellent storyteller, understands the needs of media and clients, and is a savvy PR practitioner. I always look forward to the next call from her!
Erin Street Deputy Editor, Southern Living
When I decided to open a new gallery I immediately chose M Public Relations to lead me through the process of launching our brand and announcing our new location. Madra and her team literally took care of every detail from photos shoots to flower arrangements and made our opening a seamless success all the while maintaining a great attitude and open communications. MPR has an amazing client and contact list to speak for her and I highly recommend MPR to any of my friends to hire for any pr projects!
Allison Wickey Owner, A.Wickey Studio-Gallery
Every business needs a Madra.
Justin Lyons Owner, Justin Lyons Gallery
Madra has become a trusted source who earned her credibility by understanding what I need as a journalist and an editor, and helping me deliver just that. She is always honest and accurate, and never pushes the wrong information to plug a client that isn't relevant to my needs. Her pitches are thoughtful, timely, and tailored for me—they stand out among the hundreds of laughably irrelevant email blasts that I have to sort through every day. I think that sort of approach serves both clients and media well.
Kim Cross Editor-at-large, Southern Living
As with most young companies, when we started we faced the challenge of building our business and our brand with very limited resources. We chose to partner with M Public Relations and that became a pivotal move toward the success of our business and in building and marketing our brand to new heights. I am forever grateful to Madra and her capable team for the immense value they’ve added to the success of our business at its most critical time.
Jeff Archer Co-Founder and CEO, YOLO Board
Madra is one of the few public relations professionals I’ve worked with that makes a concerted effort to tell her clients’ stories. Mass emails and blanketed press releases are not her style. She studies the publication at hand, and, as a result, her pitches are targeted and well-developed with the individual person and magazine in mind. This makes my job as an editor easy. I trust Madra and always look forward to her emails in my inbox.
M.K. Quinlan Former Senior Style Editor, Garden & Gun
MPR's Madra McDonald has raised the standard of public relations in the fast-growing areas of Destin and Santa Rosa Beach. Ever so stylish in person, the beauty of her personality is reflected through her distinctive marketing strategies in a modern day world of not just PR, but lifestyle storytelling.
Reid Inouye Publisher, Standup Paddle Magazine
We have enjoyed many years working with M Public Relations. Madra and her team are always thinking ahead and searching for a new way to put out our ‘Pura Vida’ message. It has been a great experience we will continue for years to come.
Mark Salvetti Vista Guapa Surf Camp ambassador
We've worked with personalities and businesses that span storytelling emerging lifestyle brands, fundraising for heartfelt community causes, and image building for new artists. Below is an individual look at a few of our success stories.
YOLO Board is a leading designer, marketer and distributor of standup paddleboards, paddles, bikes, lifestyle apparel and accessories headquartered in Santa Rosa Beach, FL. In 2008, YOLO Board selected M Public Relations to create a PR campaign that would drive awareness for its emerging brand (and new sport of standup paddling) in the local and regional media, as well as assist in the planning of the inaugural YOLO Relay Series (now an annual summer tradition held in South Walton). M Public Relations also established relations with likeminded creative partners, most notably the introduction of design partner Jake Meyer of I Will Design For Food.
Within the first six months of media outreach, YOLO Board received 40+ media placements in local outlets such as the Northwest Florida Daily News, Destin Log, Walton Sun, The Beachcomber, Seaside Times, VIE Magazine, Destin Magazine, and Emerald Coast Magazine. By 2012, together with the gracious support of local resort marketers and tourist development council partners, M Public Relations’ efforts had garnered 300+ placements in print, digital and broadcast regional and national media outlets, including Tampa Bay Magazine, Memphis Magazine, Coastal Living, Southern Living, Spirit Magazine, Garden & Gun, Florida Trend, Florida Travel + Life, 850 Magazine, Atlanta Magazine, SELF, Nashville Lifestyles, Entrepreneur Magazine, Caribbean Travel + Life, Standup Paddle Magazine, SUP Magazine, Standup Journal, The TODAY Show, The Weather Channel, and many more.
Taylor Haugen Foundation
The Taylor Haugen Foundation was created to honor the memory of the 15-year-old Niceville High School student who passed away after an injury sustained during a football game on August 30, 2008. The Taylor Haugen Foundation provides grants, education and funding to athletic teams, schools and districts, as well as recognizes and supports outstanding scholar-athletes with scholarships and awards. Shortly following the tragic death of Taylor, the Haugen Family entrusted M Public Relations with the great honor of sharing Taylor’s story and the foundation’s mission with the media.
Within the initial six months of working together, M Public Relations lead a PR outreach campaign that resulted in the Taylor Haugen Foundation receiving 30+ local media placements, as well as spearheaded the efforts behind “A Celebration of Taylor” fundraising concert featuring The All-American Rejects on March 18, 2009, which raised over $65,000 for the foundation.
Justin Lyons is a self-taught contemporary artist from the Florida panhandle. His mediums include wood, acrylic, house paint, photographs, spray paint, oil stick, epoxy resin, and pencil. With a fervent desire to make his passion for art a full time job, Justin teamed up with M Public Relations in January 2012 to help develop and establish his identity as an artist along the Emerald Coast, most notably the artist-inspired community along Scenic Hwy 30A. With the help of I Will Design For Food, the grassroots-spirited campaign included media outreach, photo shoot production, branding collateral, networking professional relationships, social media, event planning, and more.
Within six months, M Public Relations secured feature articles on Justin Lyons in the Northwest Florida Daily News and VIE Magazine, digital placements on 30A.com and SoWal.com, and established relations to debut Justin at the ArtsQuest Fine Arts + Music Festival where he was honored as “Best in Mixed Media” and selected as a featured gallery artist by Art of Simple gallery owners Michael & Laura Granberry. By 2013, Justin was selected as a featured gallery artist by A.Wickey Studio-Gallery, as well as honored as the featured poster artist for the 25th Annual ArtsQuest Arts + Music Festival, and had received features in Southern Living, VIE Magazine, and Rosemary Thymes.
SEA Paddle NYC
SEA Paddle NYC is a charity paddle around Manhattan, benefiting the Surfers’ Environmental Alliance and several national and local autism groups. In the summer of 2012, local chef and avid waterman Phil McDonald teamed up with M Public Relations to create an awareness campaign (via traditional PR + social media) to raise funds for his participation in the 26.5 mile elite charity race.
With an ambitious timeline of less than three months, M Public Relations partnered with I Will Design For Food to create a fundraising website + branding campaign. Within 60 days, M Public Relations had secured 12+ media placements in the print, digital and broadcast media including WJHG’s Channel 7, 30A.com, Walton Sun, Northwest Florida Daily News, VIE Magazine, and more. Simultaneously, M Public Relations spearheaded the “Paddle It Forward” fundraising event on July 21, 2012, which raised over $3,500. By race day, McDonald had raised over $7,000, ranking him the #2 fundraiser overall for the 6th Annual SEA Paddle NYC event.
Food For Thought Outreach
Food For Thought Outreach is a Walton-county based non-profit whose mission is to provide food and meals to local children in need. Food For Thought Outreach founder Tiffanie Shelton entrusted M Public Relations to lead a PR campaign to drive awareness for the foundation’s inaugural ART of Giving fundraiser featuring donated artwork by renowned South Walton artist Justin Gaffrey.
In under three months, M Public Relations assisted with the event planning logics, secured a number of event sponsors, including Red8 Creative (event artwork + collateral), Table Five Private Chef + Catering, Wine World, Grayton Beer Company, 30A.com, SoWal.com, DestinShines.com, and VIE Magazine, and led an energetic Facebook campaign generating buzz for the event and driving traffic to the user-friendly online bidding platform. With Gaffrey’s generous donation of over 100 original paintings + raffle items at the event, the inaugural ART of Giving raised over $100,000 on September 26, 2013.
We've created this gallery space so we can share some behind-the-scenes and offer a glimpse into our everyday world. Feel free to explore, click and share.
M Public Relations
PO Box 1738
Santa Rosa Beach, FL 32459
Madra is the founder and chief strategist of M Public Relations. With over a decade of branding experience, she spent her early years honing her skills at Cornerstone Marketing & Advertising where she represented a diverse client list spanning luxury real estate and development, retail, restaurants, non-profit, and more. Her passion for storytelling and enthusiasm for connecting like minds led her to set out on her own and launch M Public Relations in 2008. Madra earned her BA in Communication Arts and minor in Marketing from the University of West Florida. Born in California and raised in Destin, FL, she resides in Santa Rosa Beach with her husband Phil and Milk-Bone obsessed dog Seamus.
Jenny has enjoyed being a part of the MPR team for 5+ years helping craft and promote the stories of clients from Florida to California to Costa Rica. As a PR associate, she supports the team in varying roles including writer, event planner and media liaison. Prior to joining MPR, she worked at NetPR in high tech public relations and corporate communications. Jenny graduated from the University of Georgia with a degree in Advertising and a minor in Sociology. Away from the office, she can usually be found playing at the beach with her husband Jay and young daughter Norah or hiking in the woods with her crazy dog Buckley.